Thomas Cook Brand Ambassador Subodh Bhave Introduces Exclusive Marathi Special Holidays Across Maharashtra

In a significant move to connect with regional travelers, Thomas Cook (India) Limited has announced the launch of its Marathi Special Holidays portfolio and appointed the celebrated Marathi actor Subodh Bhave as the Thomas Cook brand ambassador for Maharashtra.

This step is designed to offer Maharashtrian travelers an international holiday experience that feels familiar and culturally connected, combining the reliability of Thomas Cook with the trust and appeal of Subodh Bhave.

Subodh Bhave Becomes Thomas Cook Brand Ambassador in Maharashtra

The appointment of Subodh Bhave as Thomas Cook brand ambassador is a strategic decision to connect with the Marathi-speaking market. Bhave is known for his iconic roles in Marathi cinema, including Balgandharva, Lokmanya, and Ani… Dr. Kashinath Ghanekar. His popularity and credibility make him the perfect face for Maharashtrian travelers seeking trustworthy holiday experiences.

By appointing Subodh Bhave, Thomas Cook India aims to:

• Build Trust: Provide a familiar and respected face for travelers in cities like Nashik, Kolhapur, and Aurangabad.

• Offer Marathi Support: Ensure Marathi-speaking travelers feel comfortable during international tours.

• Create Engagement: Enable personal interactions with travelers during holiday events and tours.

This move reinforces Thomas Cook’s reputation for providing customized holiday experiences, making international travel accessible to Maharashtrian families.

Launching Marathi Special Holidays: Travel Made Comfortable for Maharashtrians

The Marathi Special Holidays are designed specifically for Maharashtrian travelers who value comfort, food, and familiarity during overseas trips. The first product in this portfolio is the Marathi Special Europe Holidays, which focuses on popular European destinations while keeping cultural preferences in mind.

Features of Marathi Special Europe Holidays

• Marathi-Speaking Guides: Experienced tour managers, often called “Bhau,” guide travelers in Marathi, making communication easy and personal.

• Maharashtrian Cuisine Abroad: Authentic dishes like poha, puran poli, and masala bhat are included in the itinerary so travelers feel at home.

• Family-Oriented Tours: Multi-generational tours allow grandparents, parents, and children to enjoy group trips with like-minded families.

• Comfortable Travel Experience: Carefully planned logistics ensure hassle-free travel, from airport pickups to hotel stays.

• Cultural Immersion: Tours focus on sightseeing while keeping local Marathi sensibilities in mind.

“Maharashtra is a key market for us, and we wanted to offer our travelers an experience that is both international and familiar,” said Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited.

Why Maharashtra Is a Key Market for Thomas Cook

Maharashtra has emerged as a leading market for outbound travel, with growing disposable incomes and a desire for premium, well-planned trips. Travelers from Mumbai, Pune, Navi Mumbai, and other cities are looking for personalized experiences rather than standard travel packages.

Key Traits of Maharashtrian Travelers

1. Research-Oriented: They compare travel itineraries, costs, and services before booking.

2. Quality-Focused: Premium hotels, smooth logistics, and comfort are important.

3. Omnichannel Preference: Many travelers still visit physical Thomas Cook offices for advice and booking.

4. Family Travelers: Multi-generational family trips are common, emphasizing group experiences.

5. Cultural Connect: Travelers prefer Marathi-speaking guides and familiar cuisine abroad.

Thomas Cook India has 29 retail outlets across Maharashtra in cities like Mumbai, Pune, Ahmednagar, and Kolhapur to support personalized service both online and offline.

Destinations Covered in Marathi Special Europe Holidays

The Marathi Special Europe Holidays focus on top European destinations popular with Indian travelers:

• Switzerland: Scenic Alps and natural beauty.

• France: Parisian landmarks and rich culture.

• Italy: Historic cities, coasts, and Italian cuisine.

• Austria: Music, heritage, and breathtaking landscapes.

These destinations are carefully chosen to give Maharashtrian travelers international exposure while keeping their travel experience comfortable and culturally sensitive.

Benefits of the Marathi Special Holidays Portfolio

• Personalized Itineraries: Tailored for families and groups.

• Language-Friendly Experience: Guides speak Marathi, reducing language barriers abroad.

• Cultural Comfort: Traditional Maharashtrian meals included during the tour.

• Trust and Recognition: Subodh Bhave as Thomas Cook brand ambassador reinforces credibility.

• Multi-Generational Travel: Packages designed for grandparents, parents, and children traveling together.

• Hassle-Free Logistics: Smooth travel arrangements, transfers, and accommodations.

• Social Engagement: Opportunities to meet other Marathi-speaking travelers.

Summary of Launch Details

Conclusion: Personalized Travel for Maharashtrian Families

The appointment of Subodh Bhave as Thomas Cook brand ambassador and the launch of Marathi Special Holidays is a landmark step in regional travel personalization. It reflects Thomas Cook India’s commitment to understanding the unique needs of Maharashtrian travelers—offering comfort, cultural connection, and reliability.

Whether it is a couple from Pune on their first honeymoon or a large family from Solapur exploring the Swiss Alps, Thomas Cook ensures that every Maharashtrian traveler enjoys international travel in a familiar and comfortable way.

With Marathi Special Holidays and the backing of a trusted celebrity, Thomas Cook India continues to set a benchmark in personalized travel, making international journeys accessible and enjoyable for Marathi-speaking travelers in 2026.