Top 10 OTT Platforms in 2025: Netflix vs Prime Video vs JioHotstar

India watched more online content than ever before in 2025. From big web series to popular streaming films, audiences across the country stayed glued to their screens. The competition among the top 10 OTT platforms became tougher, louder, and more exciting as platforms like Netflix, Prime Video, JioHotstar, Amazon MX Player, and SonyLIV fought for viewers’ attention.

According to Ormax Media’s Top 50 Streaming Originals in India: The 2025 Story, the most-watched streaming originals together recorded over 654 million views. This massive number clearly shows how important OTT platforms have become in everyday entertainment—and how the Indian OTT race of 2025 finally shaped up.


2025: A Big Year for the Top 10 OTT Platforms

The year 2025 proved one thing very clearly: Indian viewers love familiar stories. Most of the biggest hits on the top 10 OTT platforms were not new shows but new seasons of already popular series. Well-known characters, strong franchises, and trusted brands helped platforms score big.

Netflix India 2025, Prime Video India, and JioHotstar originals especially benefited from this trend, as their biggest shows returned with fresh seasons and bigger expectations.


How OTT Viewership Is Calculated

Understanding the Numbers

The Ormax Media report is based on weekly audience surveys conducted across India. A viewer is counted only if they watch a show or film for at least 30 minutes. This method focuses on real people—not just app logins or accounts.

So, if three people watch one show together on a single screen, all three are counted. This gives a more realistic picture of how content on the top 10 OTT platforms is actually consumed in Indian homes.


Most-Watched Web Series in India 2025

Franchises Lead the Charts

The Top 50 Streaming Originals list shows that franchise shows dominated the year.

Top Performers of 2025:

  • Special Ops S2 (JioHotstar) – 29.6 million viewers

  • Criminal Justice: A Family Matter (JioHotstar) – 27.7 million viewers

  • Ek Badnaam Aashram S3 Part 2 (Amazon MX Player) – 27.1 million viewers

  • The Family Man S3 (Prime Video India)—24.6 million viewers

  • Panchayat S4 (Prime Video India)—23.8 million viewers

These shows played a huge role in strengthening the position of JioHotstar originals, Prime Video India, and Amazon MX Player shows among the top 10 OTT platforms.


Netflix’s Surprise Hit in 2025

While sequels ruled the charts, Netflix India 2025 delivered one big surprise.

The Bads of Bollywood Stands Out

The Bads of Bollywood, directed by Aryan Khan, became the only Indian show in the Top 10 that was not part of an existing franchise. With 16.7 million viewers, it performed better than international hits like

  • Squid Game Season 3

  • Stranger Things Season 5

This showed that even in a franchise-heavy year, the top 10 OTT platforms still have space for fresh stories if the content connects with viewers.


Role of International Shows in India

International content continued to attract Indian viewers, but it did not dominate. When global titles were removed from the list, Indian franchises still remained strong. Shows like The Legend of Hanuman S6 and Netflix’s The Royals entered the Top 10, proving that local stories still matter the most in the Indian OTT race of 2025.


The 20 Million Viewers Club

Only a few shows crossed the 20 million viewers mark in 2025. These shows became cultural talking points and helped define success for the top 10 OTT platforms.

The biggest performers included

  • Special Ops S2

  • Criminal Justice: A Family Matter

  • Aashram S3 Part 2

  • The Family Man S3

  • Panchayat S4

  • Bigg Boss Hindi S19

These titles clearly ranked among the most-watched web series India 2025.


Streaming Films: Netflix Takes the Lead

OTT Movies Performance in 2025

Web series may dominate OTT platforms, but films still attract large audiences. In 2025, Netflix India 2025 clearly led this segment.

Netflix logo representing one of the top 10 OTT platforms in India in 2025
Netflix continues to be one of the top 10 OTT platforms in India in 2025 with multiple hit web series and films.

Most-Watched Streaming Films:

  • Jewel Thief—The Heist Begins (Netflix)—13.1 million

  • Dhoom Dhaam (Netflix) – 12.1 million

  • Sarzameen (JioHotstar) – 11.5 million

Netflix also performed well with mid-level hits like Aap Jaisa Koi, Nadaaniyan, and Baramulla, strengthening its position among the top 10 OTT platforms.


How the Major OTT Platforms Performed

  • Netflix led in total number of titles and overall views

  • JioHotstar delivered fewer shows but bigger blockbusters

  • Prime Video India focused on quality and consistency

  • Amazon MX Player remained strong in mass-appeal dramas

  • SonyLIV web series maintained a loyal niche audience

Each platform played a different game—but all contributed to shaping the Indian OTT race 2025.


Final Verdict: Who Won Among the Top 10 OTT Platforms?

There was no single winner in 2025. Netflix India 2025 dominated in numbers, JioHotstar originals ruled with massive hits, and Prime Video India stayed strong with reliable franchises. Amazon MX Player shows and SonyLIV web series continued to connect with their core audiences.

The performance of the top 10 OTT platforms in 2025 proves that Indian viewers still love familiar stories—but they are always ready to welcome something new. As streaming grows further, the top 10 OTT platforms will continue to compete not just for views but for long-term loyalty.

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