Aamir Khan’s Sitaare Zameen Par Breaks New Ground: Is YouTube Pay-Per-View the Future of Indian Cinema?
Aamir Khan has once again defied industry norms. With his latest film Sitaare Zameen Par, the Bollywood superstar has launched a bold experiment—releasing the movie directly on YouTube using a pay-per-view (TVOD) model. Priced at just ₹100, this digital-first strategy bypasses traditional cinema halls and OTT platforms, opening up a new distribution path that could … Read more