New Instagram Update ‘Your Algorithm’ Lets Users Pick Exactly What They Want to See
Instagram is rolling out a major new feature called ‘Your Algorithm’ for its popular Reels tab, giving users unprecedented control over the video content they see. This update, confirmed by Head of Instagram Adam Mosseri, aims to increase transparency and personalization.
Users will find the new ‘Your Algorithm’ tab in the top-right corner of the Reels interface. Upon tapping, they will be shown an AI-generated summary of their interests, based on recent activity, featuring topics like “Painting,” “Chess,” or “Horror Movies.”
The key functionality allows users to actively choose topics they want to see more of or areas they want to see less of. This moves content discovery from a passive prediction system to an active, user-tuned experience.
The feature is first being launched in the U.S. and will soon expand globally, with plans to eventually bring this level of algorithmic control to the Explore page as well.