Is Geo Replacing Seo? Artificial intelligence (AI) continues to change how people find information, digital marketers are seeing a big change—from old ways of Search Engine Optimization (SEO) to a new idea called Generative Engine Optimization (GEO). But what is GEO, how is it different from SEO, and is GEO taking over SEO in digital plans? Let’s look at how GEO is changing how we see things online, especially for businesses in the hospitality industry, and why companies need to start adapting now. What is GEO Compared to SEO? Search Engine Optimization (SEO) is a long–used method to improve how your website shows up on search engines like Google and Bing. This includes using keywords, building links, optimizing pages, making sites work well on phones, and creating good content—all to get higher positions on Search Engine Results Pages (SERPs). On the other hand, Generative Engine Optimization … Read more