In a surprising move, Starbucks is saying farewell to its Starbucks pick up-only stores, a concept it introduced just six years ago. These stores, meant for quick mobile orders and fast grab-and-go service, are now being phased out. Why? Because Starbucks wants to bring human connection and warmth back into the coffee experience.
This bold decision is a major shift in the company’s strategy and will impact around 80 to 90 mobile-only locations across North America — including urban centers, airports, and hospitals. These closures are expected to happen during fiscal year 2026.
Why Are Only Starbucks Pick Up Stores Closing?
During a recent earnings call, CEO Brian Niccol shared the key reason behind this decision. According to him, the pick-up stores felt too “transactional” and lacked the human warmth that Starbucks is known for.
These app-only locations were designed for speed and convenience. Customers could place their orders via the Starbucks app and pick them up without interacting with anyone. While efficient, this setup did not allow for the personal touch that many Starbucks fans love.
Niccol explained,
“The experience was missing something important — real, human connection.”
So, Starbucks has decided to take a step back and reimagine its stores to focus more on the traditional coffeehouse vibe.
What Happens to These Stores Now?
Starbucks won’t just shut down all these locations. Some of them will be converted into smaller coffeehouse formats, blending quick service with a cozy, community feel.
Many of the current mobile pick-up locations will either:
Be closed entirely, or
Transformed into new stores with limited seating, warm lighting, and improved atmosphere.
This is part of a larger transformation project across North America to improve the in-store experience while still keeping digital tools intact.
Starbucks Still Believes in Digital — Just Not Alone
Even though these grab-and-go stores are closing, Starbucks is not giving up on technology. The brand still believes in its mobile app, rewards program, and digital ordering.
In fact, the app is still one of the most powerful tools Starbucks has. But instead of making it the only way to order, Starbucks now wants to make it part of a more welcoming experience.
The goal is simple:
Let technology add convenience, but make sure the heart of the brand—the human connection—shines through every interaction.
Big Investments Ahead: $500 Million for Store Upgrades
To bring this new vision to life, Starbucks is launching the “Green Apron Service” initiative, with a $500 million investment to upgrade its current stores.
Each coffeehouse will receive around $150,000 to improve:
Seating space
Lighting
Interior design
Community-focused layouts
This move is all about making stores feel more comfortable, more welcoming, and more like the Starbucks people fell in love with.
What Will New Starbucks Stores Look Like?
Starbucks is testing a new type of store — a smaller format that still offers seating and a sense of community, but also works well for quick visits. These new stores will aim to balance convenience with connection.
So, while the era of app-only Starbucks is ending, the brand isn’t turning its back on fast service altogether. Instead, it’s learning how to do both — quick service and warm hospitality.
You’ll still be able to order ahead, but now you might also stay a while, sip your drink, and enjoy the coffeehouse environment.
What Does This Mean for Coffee Lovers?
If you’re a fan of cozy cafés, this is great news. Starbucks is clearly listening to its customers who want more than just a quick caffeine fix. People want a place to sit, relax, and connect.
Here’s what you can expect:
More comfortable seating
Friendlier staff interaction
A more inviting atmosphere
The same digital tools, but with better service
This shift is not just about coffee — it’s about bringing back the real Starbucks experience: one cup, one conversation, one connection at a time.
Key Takeaways
Starbucks is closing 80–90 pick-up only stores by 2026.
The company is shifting its focus back to the classic coffeehouse model.
A $500 million investment will “uplift” existing stores with better design and atmosphere.
Digital convenience stays, but human connection comes first.
New store formats will combine quick service with a warm environment.
Final Thoughts
Starbucks’ decision to move away from app-only stores shows that convenience alone isn’t enough. People crave experiences, community, and warmth — all of which Starbucks is now working hard to bring back.
So next time you walk into a Starbucks, don’t be surprised if it feels more welcoming, more relaxing, and more like your neighborhood coffee spot.
Because in 2025, Starbucks is not just serving coffee — it’s reconnecting people, one cup at a time.
