Roku has once again raised the bar in home entertainment with the launch of its brand-new, upgraded lineup of own-brand TVs. As of June 10, 2025, Roku’s Select, Plus, and Pro Series televisions are officially available across the U.S., offering something for everyone—from casual viewers to hardcore gamers and cinema lovers. With improvements in picture quality, immersive sound, speed, and smart features, Roku is set to redefine the modern living room experience.
Roku Pro Series 2025: The Future of Premium Television
Cutting-Edge Visuals with Mini-LED and QLED Technology
At the top of Roku’s lineup is the Pro Series 2025, showcasing the very best in display technology. These TVs feature Mini-LED lighting combined with QLED color, resulting in brighter visuals, deeper blacks, and incredibly vibrant color. A native 120Hz refresh rate provides fluid motion—ideal for fast-paced action films, sports, and gaming.
Support for All Major HDR Formats
The Pro Series is future-proof with comprehensive HDR support, including HDR10, HLG, HDR10+ Adaptive, and Dolby Vision IQ®. This ensures accurate, true-to-life color and contrast across a wide variety of content formats.
Smart Picture Max: Intelligent Scene Optimization
One of the standout features is Roku’s newly refined Smart Picture Max processing system. This AI-powered technology automatically adjusts brightness, sharpness, and contrast scene-by-scene, ensuring every moment is optimized for visual clarity. It even selects the best picture mode depending on what you’re watching.
Enhanced Contrast and Image Detail
Thanks to the re-engineered Mini-LED backlight, the Pro Series delivers up to 75% more dynamic contrast than earlier models. This drastically reduces blooming and enhances black levels for a richer, more cinematic experience.
Audio, Design, and Convenience Features
Roku Soundstage Audio with Dolby Atmos® side-firing speakers for immersive sound
Wi-Fi 6 and upgraded OS for smoother, faster performance
Hands-free voice control and lost remote finder
Gamer-friendly features: AMD FreeSync Premium Pro, ALLM, 120Hz refresh rate, and Bluetooth headphone mode
Slim, wall-flush design with Roku Backdrops™ showcasing curated digital artwork
Tool-free setup, integrated cable management, and a premium Voice Remote Pro with rechargeable battery and USB-C
Roku Plus Series 2025: Premium Features, Affordable Price
Mini-LED and Quantum Dot Now Within Reach
The 2025 Roku Plus Series brings many Pro-level features to a more budget-friendly price point. Most notably, it introduces Mini-LED backlighting with Quantum Dot color, offering deeper contrast and richer visuals that were previously reserved for higher-end models.
Smart Picture Max Comes to the Plus Series
Previously exclusive to the Pro Series, Smart Picture Max is now available in the Plus line, bringing intelligent, content-aware picture adjustments to more households.
Other Enhancements Include:
A built-in remote finder button on the TV
Improved cable management for a neater setup
New built-in subwoofer for better bass and dialogue clarity
Upgraded processor and memory for faster app navigation and loading times
Roku Select Series 2025: Great Performance on a Budget
Affordable TVs with Premium Features
Roku hasn’t forgotten entry-level users. The 2025 Select Series now includes HD, Full HD, and native 4K models, all equipped with upgraded features like HDR10+ and Dolby Audio for impressive viewing and sound, even at a lower price.
Enhanced Design and Performance
Faster, more responsive menu navigation
Bluetooth Private Listening Mode
Improved port labeling and cable organization
Extended support for Roku’s TV Placement Guide, now available on models 65 inches and above
Sizes for Every Space
From a compact 24-inch model for bedrooms or kitchens to a massive 85-inch option for home theaters, the Select Series covers every size requirement. Pricing starts at just $130, making Roku’s advanced technology accessible to all.
Unified Software and Smart Features Across All Models
Seamless Roku OS Experience
Every new Roku TV comes pre-loaded with the latest Roku software, offering:
Daily Trivia Notifications for fun, engaging content
Short-form content rows to explore shows quickly
Award Badges to discover top-rated programs
Personalized sports highlights
Game-time mobile alerts
These features ensure an interactive and customized viewing journey, whether you’re a sports fanatic, movie buff, or casual streamer.
Availability and Retail Information
Roku’s upgraded 2025 TV lineup—including the Select, Plus, and Pro series—is now available nationwide. You can purchase them through major retailers such as:
Best Buy
Walmart
Target
Amazon
Sizes range from 24 to 85 inches, with the Plus and Pro Series available in 55″, 65″, and 75″ sizes.
Final Thoughts: Roku Redefines the Living Room Experience
With a perfect mix of advanced technology, smart features, and affordability, Roku’s 2025 TV lineup marks a major milestone in the evolution of home entertainment. Whether you’re upgrading your family room, building a home theater, or looking for a gaming-ready display, Roku has something that fits both your budget and lifestyle.
The future of streaming isn’t just smart—it’s stunning. And it starts with Roku.
