Apoorva Mukhija, popularly known as “The Rebel Kid,” has become one of the most talked-about digital creators in India. The 23-year-old influencer recently grabbed headlines after announcing her much-awaited “Rebel & Friends” nationwide tour, scheduled for October to November 2025. While her fans are excited about this big move, the announcement has also reignited a long-standing debate—what is Apoorva Mukhija net worth, and is the rumor of Rs 41 crore really true?
The Buzz Around Apoorva Mukhija Net Worth
The conversation about Apoorva Mukhija net worth has been trending on social media for months. Several online reports and viral posts claimed that she earns around Rs 2.5 lakh per day and has already built a fortune worth Rs 41 crore. Such numbers sparked a huge debate about the financial power of digital content creators compared to traditional celebrities, musicians, and even Bollywood stars.
For many, these figures sounded unbelievable. Could a young influencer who rose to fame on Instagram and YouTube really be worth Rs 41 crore?
Apoorva Debunks the Rs 41 Crore Claim

The viral claims reached a tipping point when Apoorva Mukhija decided to address the rumors herself. In an interview with Bollywood Bubble in July 2025, she laughed off the speculation and clarified that her net worth is nowhere close to Rs 41 crore.
She candidly stated, “My net worth is not even a tenth of Rs 41 crore. Forget Rs 41 crore, I don’t even have Rs 10 crore.” Apoorva even joked that if she ever earned such an amount, she would happily retire.
This confession immediately shut down the exaggerated claims and provided a reality check to fans and critics alike. The influencer’s honesty reinforced her reputation as someone who doesn’t shy away from showing her real self, even if it means breaking the illusion of a glamorous lifestyle.
A Look at Apoorva Mukhija’s Lifestyle
One of the reasons the Apoorva Mukhija net worth rumors spread so quickly is because of how influencers are often perceived. Expensive clothes, luxury watches, and a life full of travel can easily make audiences assume immense wealth.
But Apoorva pulled back the curtain on this perception. She revealed that most of her fancy clothes are rented, her designer shoes are often second-hand or worn-out, her nails are fake, and her most valuable accessory is a watch worth just Rs 20,000.
This raw honesty has resonated with her fanbase, proving why she is called The Rebel Kid. Unlike others who maintain a carefully curated image, Apoorva is not afraid to expose the behind-the-scenes reality of content creation.
Apoorva’s Journey: From Engineering to Entertainment

Before entering the entertainment industry, Apoorva Mukhija studied engineering. But her passion for creating relatable and humorous content soon pushed her to pursue content creation full-time. Over the years, she has built a strong following on Instagram and YouTube, where her witty takes and fearless personality have struck a chord with millions.
Her popularity skyrocketed further when she participated in Karan Johar’s reality show “The Traitors” on Amazon Prime Video. Competing alongside names like Anshula Kapoor, Raftaar, Urfi Javed, Karan Kundra, and Harsh Gujral, Apoorva stood out for her strong opinions and entertaining personality.
Though she didn’t win, her emotional moments on the show—especially her close bond with fellow contestant Purav Jha—made her a fan favorite. The dramatic revelation of Purav being a “traitor” and her candid reaction became one of the most talked-about highlights of the season.
The Rebel & Friends Tour: What to Expect
The announcement of her “Rebel & Friends” India tour has taken Apoorva Mukhija’s career to another level. For a content creator who started on Instagram, moving into live performances is a bold step.
While the exact format of the show remains under wraps, fans can expect a combination of storytelling, comedy, and audience interactions. Given her reputation for breaking stereotypes and speaking her mind, the tour is expected to bring a fresh flavor to India’s live entertainment scene.
Industry watchers are closely observing this move, as it could set a precedent for other social media influencers who want to explore live stages. If successful, Apoorva could open doors for a new kind of entertainment experience in India.
Apoorva Mukhija’s Real Worth
So, is Apoorva Mukhija worth Rs 41 crore? The simple answer is no. By her own admission, her wealth is far from the inflated figures circulating online. But measuring her worth only in terms of money would be unfair.
Her real worth lies in her authenticity, relatability, and connection with her audience. In an industry where influencers often feel pressured to look perfect, Apoorva’s openness about her flaws, rented outfits, and real struggles makes her stand out.
Her journey proves that success in the digital world isn’t always about luxury cars or expensive villas. Instead, it’s about building a genuine bond with followers, staying creative, and not being afraid to challenge stereotypes.
Final Thoughts
The rumors about Apoorva Mukhija net worth of Rs 41 crore may have captured the internet’s attention, but the influencer herself has set the record straight. She isn’t worth Rs 41 crore, nor even close to Rs 10 crore, by her own admission. What she does have, however, is something far more valuable—credibility, talent, and the support of millions of fans.
As she gears up for her “Rebel & Friends” tour, Apoorva Mukhija continues to break boundaries as an influencer, reality TV star, and now a live performer. Whether or not she ever reaches that Rs 41 crore milestone, her journey is already an inspiring example of what passion, honesty, and persistence can achieve.
In the end, Apoorva Mukhija net worth is not just about money—it’s about the mark she’s making in India’s ever-evolving entertainment landscape.
Stay Tuned With Us –DESI TALKS