Big news for cricket fans! The Indian cricket team finally has a new jersey sponsor. Apollo Tyres has stepped in with a massive ₹579 crore deal over three years, bringing some much-needed relief to the BCCI after months without a title sponsor.
If you’ve been watching the Asia Cup in Dubai, you might have noticed the team’s jerseys were bare—no logo at all. That’s all about to change. Apollo Tyres’ logo will now proudly sit on the iconic blue jersey, and fans across India (and the world) will see it every time the Men in Blue take the field.
From Dream11 to Apollo Tyres: What Happened?
You might remember that Dream11, the online gaming platform, was India’s last jersey sponsor. They had a three-year deal worth ₹358 crore, but things changed fast. The government passed the Promotion and Regulation of Online Gaming Act 2025, which banned real-money gaming companies like Dream11 from operating or advertising in India.
This left the BCCI scrambling for a new sponsor. According to a senior official, “The deal has been signed with Apollo Tyres. We will announce it soon.” And here we are! No more speculation—the Men in Blue have a new corporate partner.
The new law also meant the BCCI had to avoid companies linked to cryptocurrency, tobacco, or alcohol. Even with these restrictions, Indian cricket proved its commercial power, attracting top brands like Apollo Tyres to step in.
Why This Deal Matters
Let’s be real—the ₹579 crore Apollo Tyres jersey deal is huge. It’s not just a replacement for Dream11; it’s a significant financial boost for the BCCI. Compared to Dream11’s ₹358 crore, this new contract shows how valuable Indian cricket remains, both in India and globally.
This deal isn’t just about money. It covers 121 bilateral games and 21 ICC events over three years. Imagine the visibility! Apollo Tyres will be seen on the world stage every time India plays a match. For a company with offices across India and Europe, this is a golden opportunity to strengthen its brand presence.
Apollo Tyres is no stranger to sports sponsorships—they’ve previously partnered with global football clubs like Manchester United—but this is their first big venture in Indian cricket. Now, millions of fans in stadiums and watching on TV will see Apollo Tyres alongside their favorite players.
What This Means for Indian Cricket and Sponsorships
This deal highlights something important: Indian cricket is more than just a sport—it’s a brand. Even with new regulations in place, it continues to attract top-tier companies from a wide range of industries. The BCCI’s quick move to secure Apollo Tyres shows how strong the Men in Blue are off the field as well.
Players can now focus on their game without worrying about sponsorship drama. And for Apollo Tyres, this partnership is a chance to connect with millions of cricket fans, building both visibility and loyalty.
This isn’t just a business deal—it’s a statement. It shows that Indian cricket can adapt, thrive, and remain attractive to global and domestic companies, even in a changing regulatory landscape.
A New Chapter for Indian Cricket
The Apollo Tyres New Jersey sponsor deal marks the start of a new era. It’s a win-win: the team gets financial stability, and Apollo Tyres gains unprecedented brand exposure. This partnership reflects the evolving world of corporate sponsorship in India—where cricket is king, and brands are willing to invest big to be associated with the Men in Blue.
As the Asia Cup continues and more tournaments loom on the horizon, you’ll see Apollo Tyres’ logo on the field, reminding everyone that Indian cricket isn’t just winning matches—it’s also winning off the field with strategic, high-profile partnerships.
This ₹579 crore deal isn’t just a number—it’s a symbol of cricket’s enduring appeal, corporate confidence, and a new era for the Men in Blue.
