Many smartphone users often ask one common question: Is iQOO a BMW brand?
The confusion is understandable. iQOO phones come with BMW-style branding, racing stripes, and strong performance marketing that looks very similar to BMW’s sporty image.
So let’s clear it up clearly and simply.
No, iQOO is not a BMW brand.
iQOO is a smartphone brand owned by Vivo, not BMW. However, iQOO does have a long-term partnership with BMW M Motorsport, which is where all the confusion comes from.
Is iQOO a BMW Brand?
Is iQOO a BMW brand? No.
iQOO is a sub-brand of Vivo, which is part of BBK Electronics. The same group also owns brands like Oppo, Realme, and OnePlus. BMW has no ownership, no control, and no involvement in making iQOO smartphones.
BMW does not design iQOO phones.
BMW does not manufacture iQOO phones.
BMW does not own iQOO.
So why do people think iQOO is a BMW brand? The answer lies in branding and marketing.
iQOO and BMW M Motorsport Partnership Explained
In 2020, iQOO became an official Premium Partner of BMW M Motorsport. This partnership is focused on performance branding, not business ownership.
BMW M is known for speed, racing, and high performance. iQOO uses this association to highlight its own focus on:
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Fast processors
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Gaming performance
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Cooling systems
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Speed and power
This collaboration led to special iQOO Legend Edition smartphones, which feature the famous BMW M tricolor stripes on the back.
What BMW Actually Contributes
BMW’s role is limited to:
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Design inspiration
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Brand association
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Motorsport performance philosophy
iQOO still handles:
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Phone hardware
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Software
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Chipsets
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Battery technology
So again, to be very clear: iQOO is not a BMW brand, but it does partner with BMW M Motorsport for performance branding.
iQOO 15R Confirmed to Pack 7,600mAh Battery
Apart from the BMW branding topic, iQOO is also in the news for its upcoming smartphone. It is now officially confirmed that the iQOO 15R packs a massive 7,600mAh battery.
This is much bigger than what we usually see in premium smartphones today.
Why This Battery Is a Big Deal
Most smartphones come with:
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4,500mAh to 5,000mAh batteries
The iQOO 15R jumps far ahead with:
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7,600mAh battery capacity
Despite this large battery, the phone is expected to be just 7.9mm thick, thanks to new silicon-carbon battery technology. This means better battery life without making the phone heavy or bulky.
Battery Highlights
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Capacity: 7,600mAh
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Charging: Expected 100W fast charging
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Usage: Up to 2 days for average users
Performance: Snapdragon 8 Gen 5 Power Inside
The iQOO 15R is expected to be powered by the Snapdragon 8 Gen 5 processor. This is Qualcomm’s latest flagship chipset and is designed for top-level performance.
Early leaks suggest:
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Very high benchmark scores
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Smooth multitasking
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Excellent gaming performance
Extra Gaming Power with Q2 Chip
iQOO is also adding its Q2 gaming chip, which helps improve:
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Frame rates
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Graphics quality
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Gameplay stability
This makes the phone especially attractive for gamers who want smooth performance without overheating.
iQOO 15R Will Be Priced Under Rs 50,000 in India
One of the biggest advantages of the iQOO 15R is its pricing. iQOO has confirmed that the phone will be priced under Rs 50,000 in India.
This places it directly in competition with the OnePlus 15R and other premium mid-range phones.
Expected Price Range
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Starting price: Around Rs 45,000
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Maximum price: Below Rs 50,000
This pricing strategy targets users who want flagship-level performance without spending more than 50k.
Display and Camera Details (Expected)
The iQOO 15R is rumored to feature a high-quality OLED display.
Display Specs (Expected)
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6.59-inch OLED screen
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1.5K resolution
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144Hz refresh rate
This means smooth scrolling, better gaming visuals, and vibrant colors.
Camera Setup
On the camera side, the phone is expected to offer:
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200MP main camera with OIS
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8MP ultra-wide camera
This setup should deliver sharp photos, good low-light performance, and stable videos.
Expected Key Specifications
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OS: Android 16
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RAM: Up to 16GB
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Storage: Up to 512GB
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Build: IP68 / IP69 water and dust resistance
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Updates: 4 years of Android updates
Final Verdict: Is iQOO a BMW Brand?
To conclude clearly and finally:
Is iQOO a BMW brand? No, iQOO is not a BMW brand.
iQOO is a Vivo-owned smartphone brand that partners with BMW M Motorsport only for performance branding and design inspiration. There is no ownership or manufacturing connection between BMW and iQOO.
At the same time, iQOO is proving its strength with products like the iQOO 15R, which is confirmed to pack a 7,600mAh battery, deliver flagship performance, and stay under Rs 50,000 in India.
For users who care about speed, battery life, and value for money, iQOO is clearly positioning itself as a strong competitor in the premium smartphone market.
