OnePlus India CEO Robin Liu Denies Shutdown Rumors: “Business as Usual”

OnePlus India shutdown rumors: CEO Robin Liu has denied rumors, saying the company is not shutting down its business in India. He clearly said these claims are false and that OnePlus is continuing its work as usual.

On January 21, 2026, Robin Liu shared a message on social media to calm users and fans. He said OnePlus is fully active in India and remains committed to the market.

There is wrong information being shared about OnePlus India. We are operating normally and will continue to do so. Never Settle,” he wrote.


How Did the Rumors Start?

The confusion started after a report by Android Headlines. The report claimed that OnePlus was slowly being shut down by its parent company, OPPO.

The report mentioned:

  • Falling smartphone sales

  • Some products possibly being cancelled

  • Company control moving more towards China

AI tools were used to help write the report, which made many readers question its reliability.


OnePlus India’s Clear Answer

Robin Liu quickly responded and shared an official image from OnePlus to stop the rumors. The company asked people to trust official updates only and not believe unverified news.

OnePlus India shutdown rumors denied as OnePlus confirms business is running normally
OnePlus denies shutdown rumors and confirms normal business operations in India

The message was simple:
OnePlus India is not shutting down.


OnePlus Market Situation in India

OnePlus has faced some challenges in the last year, but that does not mean it is leaving India.

According to data from International Data Corporation (IDC):

  • Market share in Q3 2024: 3.6%

  • Market share in Q3 2025: 2.4%

  • Sales dropped by 30.5% year-on-year

Even with this drop, OnePlus is still among the top brands in the mid-premium price range in India.


Recent Launches Show OnePlus Is Staying

OnePlus has continued launching new products, which goes against shutdown rumors. Recent launches include:

  • OnePlus 15 series

  • OnePlus 15R

  • OnePlus Pad Go 2 (launched in December 2025)

These launches show the company is still investing in India.


GST Tax Issue

OnePlus India is also dealing with a ₹93 crore GST notice. This is linked to its Green Line Worry-Free Solution, a screen replacement program for older phones.

Experts say this issue is unlikely to affect daily business, customer service, or phone sales.


Competition in the Indian Market

In the Indian smartphone market:

  • Samsung leads the mid-premium segment

  • OPPO is growing fast in offline stores

  • OnePlus remains strong despite lower sales

  • Apple leads in expensive premium phones


What This Means for OnePlus Users

If you already use a OnePlus phone or plan to buy one, there is nothing to worry about:

  • Service centers are open

  • Software updates like OxygenOS 16 are continuing

  • Warranties and screen replacement programs are still valid


Final Words

OnePlus India CEO Robin Liu has clearly said the shutdown news is not true. While the company is adjusting its strategy due to tough competition, it is not leaving India.

OnePlus says it will continue doing business normally and stay true to its message:
Never Settle.

Looking Ahead: What the Future Could Look Like for OnePlus India

Even though OnePlus is not shutting down, it is clear that the company is going through a period of change. The smartphone market in India has become very competitive, with many brands fighting for the same customers. Prices are rising, users are upgrading phones less often, and new brands are offering strong features at lower prices. In such a situation, it is normal for companies like OnePlus to rethink their plans and focus more on specific customer groups.

OnePlus seems to be moving toward a more premium-focused strategy. Instead of chasing high sales numbers, the brand may focus on selling fewer phones but at higher prices, with better profit margins. This can help the company stay stable even when overall sales slow down. Many smartphone brands around the world are doing the same thing to survive in a tough market.

Another important factor is trust. Rumors like shutdown news can damage customer confidence very quickly. That is why the clear response from the OnePlus India CEO was important. By speaking directly and openly, the company helped stop panic and reassured users that their phones, services, and updates are safe.

For customers, the key takeaway is simple: OnePlus is still here. Phones will continue to receive updates, service centers will remain open, and support programs will continue. While OnePlus may not grow as fast as before, it is not disappearing. Instead, the brand appears to be adjusting to new market realities and preparing for a more focused and sustainable future in India.

In short, this situation is about change, not closure.

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