Amazon’s biggest shopping event of the year is back—and bigger than ever! Amazon Prime Day 2025 will run for four full days, starting July 8 at 12:01 a.m. PDT and ending on July 11, offering a massive 96 hours of non-stop deals exclusively for Prime members.
From back-to-school bargains to home upgrades and premium splurges, here’s your ultimate guide to preparing for Amazon Prime Day 2025 and making the most of every offer.
🛍️ What’s New This Year on Prime Day 2025?
For the first time, Prime Day spans four days, doubling your shopping window. Amazon has also introduced “Today’s Big Deals”, themed daily drops launching at midnight PDT, offering deep discounts on bestsellers and limited-time products.
You’ll find fresh deals dropping every five minutes during select periods—so keep refreshing for hidden gems!
🔥 Top Categories to Watch for Prime Day 2025 Deals
Prime Day 2025 is packed with unbeatable prices on millions of products. Whether you’re stocking up on essentials or treating yourself, here’s what to expect:
🎯 Must-Have Categories:
Pantry Staples & Snacks – perfect for summer gatherings.
Home Improvement Tools – upgrade your living space with deals on must-haves.
Back-to-School Essentials – tech from $15, up to 40% off supplies.
Health & Personal Care – discounts on skincare, grooming, wellness.
Family-Favorite Toys & Games
4-Star Rated Books
Pet Supplies
Luxury Finds – fashion, gadgets, and designer items.
🏷️ Featured Brands on Sale:
Enjoy exclusive Prime Day discounts on popular brands like:
Samsung
Levi’s
Kiehl’s
The Honest Company
Lemme, INBLOOM, and more!

🎬 Celebrity Spotlight: LeBron James Headlines Prime Day 2025 Campaign
Amazon has tapped NBA legend LeBron James to star in its Prime Day 2025 campaign. Imagining life after basketball—from barber to lounge singer—LeBron’s journey mirrors how Prime members can explore their own passions with exclusive Prime Day deals.
Explore discounts from LeBron’s brand, The Shop Men’s Grooming Line, and watch the star-studded campaign rollout featuring deals from top celebrity-backed products.
🎒 Back-to-School and Off-to-College Deals: Start Early!
Whether you’re prepping for kindergarten or college, Amazon’s Back to School and Off to College Shops have you covered.
👨🎓 Top Savings for Students:
School Tech Starting at $15
Up to 40% Off Supplies
Dorm Essentials – Save $20 on purchases over $100
Back-to-School Styles Starting at $10
Shop now at:
amazon.com/offtocollege
🧠 Smart Shopping with Alexa+ and AI Tools
Make the most of Prime Day with Alexa+, Amazon’s next-gen voice assistant. U.S. Prime members can:
Get personalized deal recommendations
Track items on their wishlist or cart
Receive notifications when prices drop
You can also use AI-powered features to:
Ask shopping assistant Rufus for tailored deal tips
Create Interests to generate recommendations based on your hobbies
Use Shopping Guides to research and compare products faster
🌍 Prime Day 2025: Global Rollout
Prime Day 2025 begins July 8 in the following countries:
U.S., UK, Canada, Australia, France, Germany, Japan, and many more!
For countries like India, Brazil, Mexico, and the UAE, Prime Day deals will roll out later this summer.

🧾 How to Access Prime Day Deals
Only Amazon Prime members can access these exclusive discounts. If you’re not a member yet, it’s time to sign up or start your free 30-day trial.
💳 Membership Options:
Standard: $14.99/month or $139/year
Young Adults: 6-month free trial, then $7.49/month
Prime Access (for eligible low-income customers): $6.99/month
Sign up at:
amazon.com/prime
amazon.com/joinyoungadult
amazon.com/getprimeaccess
✅ Prime Day 2025 Tips to Maximize Your Savings
Here are some pro tips to get ahead of the crowd:
Add Items to Your List: Keep an eye on discounts for wishlist items.
Enable Notifications: Let Alexa+ alert you when deals go live.
Start Early: Early Prime Day deals are already live!
Use “Buy Again”: Quickly find discounts on frequently purchased items.
Follow Your Interests: Get tailored deals based on hobbies using Amazon’s AI tools.
🏁 Final Thoughts: Don’t Miss Out on Amazon Prime Day 2025
From massive markdowns on electronics and fashion to exclusive back-to-school savings and luxury finds, Amazon Prime Day 2025 is your one-stop shop to save big this summer. Whether you’re shopping for yourself, your family, or preparing for the new school year, there’s something for everyone.
⏰ Mark your calendar: July 8–11, 2025
🎁 Millions of deals, 96 hours, 1 membership
Start shopping smart—join Prime today and get ready to score deals like never before!